Quotes by Jakob Nielsen
The reason I've often won -- despite that fact that usability enemies are far better funded -- is that I simply tell the truth as I see it in user research. I am not beholden to any special interests, so when I observe that humans behave in a certain way, I'm free to say so and to explain the industry implications. Human nature is very hard to change; companies trying to impose technologies that go against it often lose.
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